I’m constantly entertained and intrigued by how businesses market themselves and promote their services. Some businesses do a good job while others completely fail.

Using a well-known spokesperson, identity, or cultural icon (famous person) to represent a business has always been a good bet. In terms of web hosting we’ve seen GoDaddy do this all the time with Danica Patrick.

Well, check out this one I saw today with @NathanSmith, author of 960Grid and Firehost:

I have a few good friends who have used Firehost and have loved it. What’s your take?